Email Marketing Services for Finance Businesses Over the years, the power of email marketing has continued to increase steadily. However, many finance businesses that are new to digital marketing often wonder what email marketing is, to begin with. Simply put, email marketing is the process of promoting your business via email. It’s cost-effective, quick, easy, and flexible. As you send out customised emails to promote your business, services, approach, achievements, collaborations, or any other noteworthy features of your firm, you can reach more people, engage potential clients, generate more leads, make more sales, boost your brand identity, and ensure long-term business growth. You may ask, “Is email marketing even effective?” Let’s dig a little deeper to unearth the answer. In 2020, roughly 306.4 billion emails were delivered and received each day. In fact, this figure is expected to increase to over 376.4 billion by 2025. Sounds astonishing, right? Emails are extremely powerful, to say the least. In fact, their significance increases even more in the finance sector. At Finance Marketing District, we’re committed to helping your brokerage firm reap the benefits of email marketing. Our Unique Approach Our email marketing team has extensive experience in creating strategies that help your business get seen by industry experts and prospective clients. We start by demarcating your business partners (non-competitors) from your target audience. We split each of these two categories into more sections. For instance, your target audience is split into subsets based on factors like age, income, interests, etc. Similarly, your business clients are sectioned off based on factors like niche, company success, experience, services, etc. Why do we do this? Well, creating categories helps us structure the right emails for each subset. If we’re targeting the wealthier portion of your target audience, we’ll structure our emails in a specific way. And if we’re targeting local industry professionals for link building opportunities, our emails will be structured differently. Ultimately, we want to ensure that each email services its purpose well for the intended audience. We ensure that it’s readable and actionable. From selecting the right content and links to using the right tone (formal, informal) to choosing the perfect length, we check off all the boxes to compel the recipients to take positive action. Over the years, our email marketing services have helped brokers a) generate more leads, ii) receive more backlinks, iii) establish strong link building partnerships, and iv) improve their firm’s reputability and trustworthiness. These are a handful of the many benefits of email marketing services for finance advisors. If you’re ready to make the most of our finance email marketing services, give us a call at 02-8896-6092. Let’s get started!